In an article featured in wwtonline.com, Mark Manning, SDS Business Development Manager, proffers a more sustainable approach to surface water:

Water Companies have a huge stake in how surface water is managed.  Their sewer networks carry the stormwater load and are the last line of defence against flooding during heavy storms.  At the same time, rainwater collection and re-use is their stock-in-trade.

So, it would be logical, would it not, for them to be in the vanguard of any attempts to prevent surface water from entering the network in the first place? More so than ever, given the challenges of over-capacity.”